In addition to daily content, we produce a slew of original series across our owned brands. Fueled by data, insights and trends, these series not only engage our audiences around their passion points, they provide a great opportunity to authentically integrate your brand. Check out some of our latest originals, including Baking Therapy on Food Network Canada, Plant Mama on HGTV Canada, Sex Sessions on Slice, Queens of Cosplay on Showcase, and Canada Uncovered on History Channel Canada.
With the goal of positioning American Express as more than just a credit card and shifting perception in the marketplace, so.da and Twitter created #ShopSmallStories, giving AMEX the opportunity to join in on the growing small business conversation in a meaningful way and show their support for smaller, local businesses.
AMEX saw great success in this program, including +200% Ad Recall, +10pp Lift in Favorability (vs. Fin Serv. Global Norms), +33pp Lift in Share of Voice (Small Business Conversation).
Samsung collaborated with so.da to create an exclusive Twitter content series, #PowerUp, where Director X uses the Samsung Galaxy Note 10+ device to mentor young directors. Across 4 episodes, Director X is “Powering Up” the up-and-coming directors on how to shoot and edit professional quality video entirely on the Samsung device.
This campaign delivered 50MM video views, surpassing Twitter content benchmarks 2:1, saw 1MM engagements, and won 2x Digiday Content Marketing Awards: Best New Product or Launch Campaign and Best Brand/Influencer Collaboration.
Lobster PEI was looking to create custom content that positioned lobster as an approachable and healthy ingredient to add to consumer’s grocery carts. Food Network Canada enlisted one of our So.da Creators, Tamara Green, to develop a delicious recipe featuring lobster at the heart. The recipe video ran on Food Network Canada’s website and Facebook page, delivering 8x impressions vs. Food Network Canada’s average, and 16x more comments.
From Weekly TikTok-Live Eviction Interviews to exclusive behind-the-scenes content, our Big Brother Canada TikTok account was a hit this past season! Launching just before Season 9 premiered, we amassed over 33K followers, 3.8MM views, 369.3K engagements, and a total watch time of 588 days! We were able to connect with a highly engaged audience, and as a result, there were 4.6MM views of #BBCAN9 and 8.7MM views of #BigBrotherCanada content on TikTok.
Tourism Ireland x Vikings
Tourism Ireland partnered with History Channel Canada to create custom content featuring the cast of History’s Vikings. By aligning with a strong brand, with engaged audiences, Tourism Ireland’s content resulted in 2600% more likes and 3800% more engagements vs. their channel average.